Value Proposition Design: How to Create Products and Services Customers Want by Alexander Osterwalder

The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist Value Proposition Design helps you tackle the core challenge of every business ― creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell. Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains how to use the “Value Proposition Canvas” to design, test, create, and manage products and services customers actually want. Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it’s for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won’t work. You’ll learn the simple process of designing and testing value propositions, that perfectly match customers’ needs and desires. In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to assess your work, learn from peers, and download pdfs, checklists, and more. Read more

From the brand Alexander Osterwalder is the cofounder of Strategyzer, a leading innovation company that helps organizations design better strategy, test new ideas, and build business models that win. He is a passionate entrepreneur, sought-after speaker, and, together with his team, a coauthor of multiple bestselling books in the popular Strategyzer Series, which visually captures the core concepts in the Strategyzer business toolkit. Featured Strategyzer titles Visit the Store

From the Publisher Get started creating compelling products and services your customers want to buy Stress-test your prototypes before testing your ideas Prototype possibilities to cheaply explore ideas and end the ''blah blah blah" sessions Design tests, experiment with customers, and translate data into learnings Learn best practices from concrete examples of business model transformation Assess your skills to create products and services people want Use the online companion to design your Value Proposition and download tools, templates, and resources corresponding with different concepts in the book Ready to reinvent your organization? Get inspired with the uniquely visual, always innovative Strategyzer series: Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers Business Model Generation teaches you how to systematically understand, design, and differentiate your business model. Value Proposition Design: How to Create Products and Services Customers Want Value Proposition Design helps you tackle a core challenge of every business—creating compelling products and services customers want to buy. Testing Business Ideas: A Field Guide for Rapid Experimentation Testing Business Ideas explains how to increase the success of any venture by providing a practical guide to rapid experimentation. The Invincible Company: How to Constantly Reinvent Your Organization The Invincible Company shows how any organization can become unstoppable by managing a portfolio of existing businesses and by simultaneously exploring a pipeline of potential new growth engines.