How Minds Change: The Surprising Science of Belief, Opinion, and Persuasion by David McRaney

Unlock the fascinating neurological triggers that shape your deepest convictions and discover why some ideas stick while others fade away. Through rigorous science and compelling storytelling, this book provides a roadmap for navigating the complex landscape of human opinion. Master the art of empathy and logic to bridge divides in a world where changing your mind might be your greatest strength.

ISBN: 9780593190296

Format: : .

Publisher: Portfolio

Edition: N/A