Everything You Always Wanted to Know About Trademarks: The Essential Guide for All Online Businesses by Nick Guinn

Protect, Enforce, and Defend Your Business's Greatest Asset! At a high level, brand management involves protecting, enforcing, and defending your brand. Of course, there are more specific issues that should be considered. Schools teach us little about running businesses and even less about protecting, enforcing, and defending our brands. Everything You Always Wanted to Know About Trademarks is an easy-to-read book that will help and guide you. In this book, you will learn: What terms make for better trademarks. How to protect your trademarks. What to do in the event of customer confusion. How to license, buy, and sell trademarks. And much more! If you are an online business owner, you should set aside an hour or two and read this important and impactful book. Read more