Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life by Rory Sutherland

Discover the irrational forces that govern human behavior and learn how to wield them to your advantage. By blending psychological insight with unconventional business strategy, this book reveals why the best solutions are often those that defy logical analysis. Master the hidden alchemy of persuasion to transform your career, your projects, and your perception of the everyday world.

ISBN: 9780062388421

Format: : .

Publisher: Mariner Books

Edition: N/A