{"product_id":"the-formula-how-rogues-geniuses-and-speed-freaks-reengineered-f1-into-the-worlds-fastest-growing-sporta-high-octane-history-of-formula-1s-rise-in-america-racing-culture-and-engineering-marvels-by-joshua-robinson","title":"The Formula: How Rogues, Geniuses, and Speed Freaks Reengineered F1 into the World's Fastest-Growing Sport―A High-Octane History of Formula 1's Rise in America, Racing Culture, and Engineering Marvels by Joshua Robinson","description":"\u003cp\u003eNEW YORK TIMES BESTSELLER | A Sports Illustrated Best Book of the Year | An NPR Best Book UPDATED EDITION INCLUDES THE STUNNING RISE OF McLAREN In The Formula, Wall Street Journal reporters Joshua Robinson and Jonathan Clegg tell the riveting motor racing saga of how Formula 1 broke through in America. Taking you inside the paddock, The Formula details the eclectic culture of racing obsessives, glamorous settings, gearheads, engineering geniuses, dashing racers, and bitter rivalries that have made F1 the world’s fastest-growing sport. For decades, car racing in America meant NASCAR, while Formula 1, the wealthiest racing league globally, was a distant third. Today, F1 has surged to the front, powered by a passionate new American fanbase. But this success was far from inevitable. Robinson and Clegg reveal the epic business story of F1, detailing how the league saved itself from collapse and conquered America through guile, fearlessness, and reinvention. With fast cars, big money, and beautiful people as the backdrop, The Formula shows how F1’s sudden arrival was decades in the making. The book offers unique insight and access to F1’s most storied teams and personalities, from Ferrari to Bernie Ecclestone to Lewis Hamilton to McLaren. It provides a definitive history, offering a riveting portrait of the drivers, cars, and audacious gambles that have shaped the sport for half a century. Read more\u003c\/p\u003e","brand":"Mariner Books","offers":[{"title":"Default Title","offer_id":48127383306425,"sku":"0063318628","price":37.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0793\/7871\/0713\/files\/9780063318625-right-three-quarter.jpg?v=1785180992","url":"https:\/\/www.bestbuybook.com\/products\/the-formula-how-rogues-geniuses-and-speed-freaks-reengineered-f1-into-the-worlds-fastest-growing-sporta-high-octane-history-of-formula-1s-rise-in-america-racing-culture-and-engineering-marvels-by-joshua-robinson","provider":"BestBuyBook","version":"1.0","type":"link"}