{"product_id":"new-product-development-for-dummies-by-robin-karol","title":"New Product Development For Dummies by Robin Karol","description":"\u003cp\u003eThe global consumer product market is exploding. In 2006 alone, 150,000 new products were brought to market. Now for the bad news: of those, fewer than 5% were hits, and fewer than 15% will even exist five years from now. Written for small business owners and entrepreneurs looking for an inside track on new product development, New Product Development for Dummies offers you a unique opportunity to learn from two consummate insiders the secrets of successfully developing, marketing and making a bundle from a new product or service. You learn proven techniques for sizing up market potential and divining customer needs. You get tested-in-the-trenches strategies for launching a new product or service. And you get a frank, in-depth appraisal of the most challenging issues facing new product developers today, including the need to collaborate with global partners, optimizing technology development for a 21st century marketplace, getting start-up capital in an increasingly competitive environment, and much more. Key topics covered include: Developing a winning NPD strategy Generating bold new ideas for products and services Understanding what your customers really want Keeping projects on track, on budget, and on-time Read more\u003c\/p\u003e","brand":"For Dummies","offers":[{"title":"Default Title","offer_id":48154620723385,"sku":"0470117702","price":27.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0793\/7871\/0713\/files\/71X64g9f57L._AC_SL1500.jpg?v=1784238110","url":"https:\/\/www.bestbuybook.com\/products\/new-product-development-for-dummies-by-robin-karol","provider":"BestBuyBook","version":"1.0","type":"link"}