{"product_id":"launching-building-a-brand-for-dummies-for-dummies-business-personal-finance-by-amy-will","title":"Launching \u0026 Building a Brand For Dummies (For Dummies (Business \u0026 Personal Finance)) by Amy Will","description":"\u003cp\u003eCreate a strong brand DNA―and watch it grow These days, customers want to have a deeply felt connection to the brands behind the products they're purchasing, which means that if you're starting a business, a strong brand DNA has got to be part of your creative process from day one. And it needs to be more than just an abstract idea: to give your brand life―and a bigger chance of surviving against the competition―you need to have a standout launch strategy and a set plan for growing your brand in a noisy marketplace. In Launching \u0026amp; Building a Brand For Dummies, Amy Will―who launched her first business at just 24-years-old and has been the brains behind four strong and buzzworthy brands―covers everything from crafting a powerful brand identity and planning that all-important launch to being prepared to scale up as you begin to take off. She reveals crucial lessons from her personal experience in launching five companies, as well as detailing case studies from some of the strongest brands out there, accompanied by insights and advice from successful founders and branding experts. Stand out on social media Create viral campaigns Build on Customer Loyalty and LongevityDeal with the competition Read more\u003c\/p\u003e\u003cp\u003eFrom the brand Dummies makes intimidating topics easy to understand and helps you feel more confident in applying what you do know and discovering what you don't. From finding a furry friend, contemplating a career change, bringing balance to your mind and body, mastering that new Mac, and everything in between, Dummies makes learning easy. Shop Marketing Visit the Store Shop Marketing Visit the Store\u003c\/p\u003e","brand":"For Dummies","offers":[{"title":"Default Title","offer_id":48154623082681,"sku":"1119748038","price":37.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0793\/7871\/0713\/files\/71n108pRIlL._AC_SL1500.jpg?v=1784238152","url":"https:\/\/www.bestbuybook.com\/products\/launching-building-a-brand-for-dummies-for-dummies-business-personal-finance-by-amy-will","provider":"BestBuyBook","version":"1.0","type":"link"}