{"product_id":"communication-by-design-an-engineers-guide-to-sharing-your-research-by-jack-w-baker","title":"Communication by Design: An Engineer's Guide to Sharing Your Research by Jack W Baker","description":"\u003cp\u003eYou don't need charisma to be a great communicator. You need a process. You've spent months on a research project. The results are ready. Now you have to present them at a conference, write them up for peer review, or explain them to a funding agency. Suddenly, all that technical excellence depends on a skill nobody taught you: communication. Most researchers learn to communicate through imitation and trial and error. They copy the dense slides and jargon-filled prose they've seen from advisors and colleagues, then wonder why audiences disengage, and reviewers misunderstand their work. The problem isn't a lack of talent. It's a lack of method. Communication by Design offers a systematic alternative. Jack W. Baker—Stanford engineering professor, journal editor-in-chief, and winner of communication awards—shows you how to apply the same design thinking process you use in research to your presentations, papers, and proposals. The approach has five stages: Empathize with your audience, Define your goals, Brainstorm approaches, build a Prototype, and Test it before delivery. Each stage keeps your audience central and turns communication from an art you're supposed to intuit into an engineering problem you can solve. Read more\u003c\/p\u003e","brand":"Coast Range Press","offers":[{"title":"Default Title","offer_id":47621435523257,"sku":"8994527702","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0793\/7871\/0713\/files\/61V26INeewL._AC_SL1500.jpg?v=1781883995","url":"https:\/\/www.bestbuybook.com\/products\/communication-by-design-an-engineers-guide-to-sharing-your-research-by-jack-w-baker","provider":"BestBuyBooks","version":"1.0","type":"link"}